Set on a Colorado ranch, the series follows Colt Bennett, a failed semi-pro footballer who returns home to run the family business with his father, Beau, and his older brother, Jameson 'Rooster' Bennett. The show explores the complex dynamics of the Bennett family as they navigate the struggles of operating a cattle ranch while dealing with personal failures, strained relationships, and the changing landscape of rural America. As the series progresses, the characters face significant life changes, including marriage, divorce, and the loss of loved ones. The show balances dark, dramatic themes—such as alcoholism, financial ruin, and grief—with traditional multi-camera sitcom humor, providing a gritty yet comedic look at the realities of life in a small town.