Witch's Love is a romantic comedy that follows the lives of three generations of witches running a traditional restaurant together. Kang Cho-hong, a bubbly delivery girl and witch, struggles with her magical abilities while managing the bustling eatery alongside her quirky senior witches, Maeng Ye-soon and Jo A-ra. Their peaceful, hidden-in-plain-sight lives are thrown into complete chaos when a cold, cynical man named Ma Sung-tae—who holds a painful childhood trauma tied to the restaurant's building—suddenly becomes their new landlord. As Sung-tae digs into the history of the building to redevelop it, he becomes entangled in the supernatural world of the witches, eventually losing his heart to Cho-hong. The central conflict arises when Cho-hong's magic begins to fade due to a broken curse, and she must navigate the delicate rules of witch society, romantic rivalries, and the dark secrets of Sung-tae's past. Blending fantasy, heartwarming humor, and romance, the series explores whether love can conquer even the most stubborn of magical curses.